HubUnity focuses on bringing communities together with purpose. It aims to be the HUB for people to connect, engage, work and share. Visualize Impact was tasked to create a logo and brand identity for HubUnity.
Logo
The logo was inspired by greek temples with the the “x” like shape resembling walls and creating this idea of mosaic and infinity when combined next to one another. The reason behind that choice was to remind of the Greek “Agora”, a place to exchange about ideas freely. We created multiple versions of the logo by arranging the text in different ways to give HubUnity more flexibility for various use cases.
Color Palette
We choose to go for a full green palette for the idea of growth, and abundance. We felt the monochromatic scheme made sense with the vision and values of HubUnity. For the secondary colors, we used a dark and lighter hue of both of the primary colors to create a complete and cohesive palette.
Font
Archivo was picked as the main and only font for HubUnity. We felt it brought a modern, corporate look whilst adding some personality and interest, especially in its lowercase form. Additionally, the font provides 9 different font weights and styles, offering lots of flexibility for effective text hierarchy when creating any design; therefore negating the need for a second font to add more interest and variety
