JCI Romania | 2024 National Conference Logo & Brand Design

The National Conference of JCI Romania is a celebration of JCI members in Romania and highlights the great initiatives and impact of its local organizations, all the while furthering the global JCI vision, mission and objectives. Visualize Impact was tasked to create a logo and brand identity for the 2024 National Conference of JCI Romania.
Logo Variations
We made a few variations of the logo with the icon, text in 3 colors and a full version in both black and white. This allowed for greater flexibility with any designs created.
Logo Breakdown
With the theme of the conference being “Mind Matters”, the idea of the logo was to focus on this idea of mental health awareness and a clear mind. We also wanted to highlight Romania with the map.
Color Palette
The color palette was chosen before the designing began. The brand needed to use the established colors in JCI’s Corporate Identity Guidelines. We used the 4 main colors and the 3 text colors in that guideline along with JCI Romania’s already established purple. 
Fonts
In order to stick to JCI Romania and JCI’s Global Brand Guidelines, we stuck to using Helvetica Neue and Rockwell for this brand.
Social Media Templates (16×9)
Social Media Templates (1×1)
Social Media Templates (9×16)
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