JCI Luxembourg | 2025 JCI European Presidents Meeting Event Logo & Brand Design - Visualize Impact by Nicolas Wiscour-Conter

JCI Luxembourg | 2025 JCI European Presidents Meeting Event Logo & Brand Design

The JCI European Presidents Meeting (EPM), is an event bringing together 100 young leaders from over 30 countries across Europe. With the location changing each year, it will be set in the vibrant city of Luxembourg in 2025. Over three days, attendees engage in interactive workshops, thought-provoking sessions, and keynote speeches designed to push the boundaries of conventional leadership as well as cultural evenings to discover the host country better. This event serves as the kickoff for JCI Europe each year. Visualize Impact was responsible for creating the logo and brand of the event. Visualize Impact was tasked to create a logo and brand identity for the 2025 European Presidents Meeting

Logo

The idea of the logo was to promote and celebrate Luxembourg’s capital city’s unique geographic property with the old town/city center separated from the newer parts of the city with a ravine. The choice of using a landmark from the city center (Gelle Fra) and a more modern building from Kirchberg (Philharmonie) connected by the iconic red bridge (Rout Breck) to emphasize the connection between traditional and modern ideas present in Luxembourg’s city planning and culture. This also served as a connection to JCI that also mixes tradition with pushing the boundary and trying new ideas.

Color Palette

For the color scheme, we wanted use of some existing JCI corporate identity palette whilst also adding a touch of Luxembourg. We used the JCI off-black color, mainly the text and to provide some neutrality in the logo. We then use the Luxembourgish flag colors and add a mix of the red and blue to serve as an extra connection between past and present in the logo.

Font

With this being an international JCI event, we decided to stick to JCI’s Corporate Identity. We went with Open Sauce due to its similarity to Helvetica Neue, one of the two official JCI fonts. We chose this one mainly due to it’s easier access on apps like Canva and due to the fact that it is listed as the official Canva font in JCI’s Corporate Identity.