Midas Touch Mastery offers professional and personal training, coaching, and mentoring services through individual sessions, skills assessments, behavioural assessments, group sessions, organisation leadership sessions and consulting programmes to improve professional performance and satisfaction in the work environment and life. Visualize Impact was tasked to create a logo and brand identity for Midas Touch Mastery.
Logo
The idea behind the logo is a flower/leaf bud starting to sprout, symbolizing growth, development, learning, getting out of the comfort zone. We chose to go for a simple design and play with some gradients to add depth to the logo.
From AI to Final Design
Visualize Impact was tasked to create a logo based on the original AI-generated result provided by the client. The original logo was too crowded and complicated so most of the work went into simplifying the concept and designing a flower sprouting that kept the original idea but had a more unique and stark look.
Color Palette
The primary color chosen was gold. For the green, it was chosen to symbolize trustworthiness, strength, growth and together with the gold, prosperity, success, elegance and wealth. We took the AI created palette provided by the client and reworked it by adjusting the original colors to create more contrast, as well as giving us more to work with some gradients.
Font
Josefin Sans was chosen as the font because its’ similarity to the font used in the AI-generated original logo. We felt it kept the feel of the original font whilst providing a classier vibe. The font also came with multiple styles and weights for greater flexibility.
Logo Color Variations
In order to provide maximum flexibility, we created different versions of the logo using different colors. With these different versions, it gave a wider range to the whole brand.
