Pascalogy is about inspiring people and organizations to develop their culture, teams, and organizations through strategic storytelling. Visualize Impact was tasked to create a logo and brand identity for Pascalogy
Logo
The idea of the logo was to illustrate inspiration and sparking of ideas. After a few options explored, we settled on the lightbulb idea as a good way to demonstrate this. We chose to use the P in place of the light filament.
Color Palette
For the colors, blue was chosen because of its calm and studious qualities. The green was chosen for its significance of abundance and to create some contrast with the blue. We also generated less saturated versions the colors to create a more complete color palette.
Font
Montserrat was picked as the main and only font for Pascalogy. We felt it provided a certain classy and grounded feeling. The font can be used in many different scenarios with good legibility which helped us go with it as the only font.
